How to talk about your products, set boundaries, and sell with integrity.
Let’s be real for a second — confidence in this industry doesn’t just show up out of nowhere.
It’s built, one client, one service, one awkward retail convo at a time.
You know that moment after a wax where your client says, “My brows always look so good after you do them”?
That’s your open door. Not for a sales pitch — for education.
Because confidence doesn’t come from memorizing product scripts; it comes from knowing your sh*t, standing behind it, and genuinely wanting the best for your client.
💬 1. Talk About What You Love (Not What You Think You Should Sell)
Your clients can smell forced sales from a mile away. They know when you’re suggesting something because you have to versus when you actually love it.
So stop selling and start storytelling.
Tell them why you keep Nourish at your station.
Tell them how Fiber Gel makes freshly waxed brows pop.
Tell them that Like Laminate gives your lamination clients a glossy touch-up for weeks after their appointment.
You’re not “selling products” — you’re giving your client the tools to keep their results looking fresh and flawless between visits. That’s integrity.
🦊 Pro tip: Practice saying it out loud like you’re talking to a friend:
“I use this serum on every lamination client — it keeps their brows hydrated and strong after the chemical process.”
That’s not sales talk. That’s confidence.
✋ 2. Boundaries Are a Form of Self-Respect (and Client Education)
Confidence doesn’t just live at your retail shelf — it’s in your policies, too.
Every time you enforce your cancellation policy, require deposits, or remind someone to reschedule through your booking link, you’re sending a message:
“I take my time, skill, and energy seriously — and so should you.”
Boundaries aren’t mean. They’re clarity.
And the clients who respect you the most? They’re the ones who stick around longest.
🦊 Pro tip: Keep your policies visible (on your website, IG highlights, and in your booking app). The more you normalize professionalism, the less you’ll need to explain it later.
💡 3. Selling With Integrity Isn’t About Pushing — It’s About Aligning
When you truly believe in the products you use, talking about them isn’t sales — it’s service.
Your clients already trust your hands, your timing, and your expertise. Selling with integrity is about extending that trust into their home care routine.
Let’s flip the script:
You’re not trying to “convince” anyone.
You’re connecting the dots between your professional care and their daily habits.
"Your brows might have felt a little crunchy after your previous lamination because of the chemical processing. Use Nourish in between appointments from now on and keep those hairs moisturized so we can keep doing laminations!"
See? That’s not sales. That’s stewardship.
💖 4. Confidence Comes From Clarity, Not Comparison
You know what kills confidence faster than a bad brow tint? Comparison.
Scrolling other esties’ feeds, seeing perfect studios and sold-out retail walls — and wondering if you’re behind.
You’re not.
You’re on your own timeline. And confidence? It grows every time you take action your way — from curating your product shelf to raising your prices.
🦊 Pro tip: You don’t have to have everything figured out to show up confidently. You just have to know who you are, what you offer, and why it matters.
🪩 The Bottom Line
Confidence isn’t loud. It’s grounded.
It’s the quiet knowing that you’re operating with purpose, integrity, and heart — whether that’s in your booking policies, your service flow, or your retail recommendations.
You don’t need to be pushy, perfect, or polished.
You just need to be you — the estie who gives a damn.
So go ahead.
Talk about your favorite products like you’re letting your bestie in on a secret.
Stand firm in your boundaries.
And remember — when you move with integrity, confidence naturally follows.
🦊❤️🔥🌴